SRH Campus Dresden

Institute for Service Management (IDM)

A special focus of the institute’s research approach is on the tourism industry as an important source of impulses for the understanding of services. This includes companies in the hotel and hospitality industry. Since this sector is characterised by small and medium-sized enterprises, the majority of the institute's projects take place in this context. Nevertheless, small and large enterprises also benefit from our scientifically sound findings.

Since its founding in 2015, the Institute for Service Management has dedicated itself as a research institute of the SRH Dresden School of Management. Researching relevant questions on topics of service management. One of the focal points of our activities is the long-term sustainability of these companies. In this respect, we research elements and effects of an innovation-friendly management approach. In addition, we feel committed to sustainability awareness.

Previous research focus: Innovations in tourism

The tourism industry faces the challenge of generating future growth with the help of independent innovations, among other things. In contrast to innovations in material goods, there is still a great need for research in tourism service innovation.

Future research: trend analyses and forecasts as well as future scenarios

Transfer of scientific findings to society and the economy

Beteiligte Personen

Executive Director:

Scientific Director:

  • Prof. Dr. Walter Freyer

Other persons involved:

Institute projects

Hotel Development for AZIMUT Hotels, Hotel Development at Hotel Bayerischer Hof Dresden, Mystery Checks in Food & Beverage, Regional Market Structure Survey Gastronomy - Analysis of Secondary Data of the Region Saxony, Entrepreneurial Thinking, Deciding and Acting in the Hotel Industry, Strategic repositioning of an interest group in the service industry, Minimum wage study DEHOGA Saxony, Actual and future analysis of the "Gasthof zur Linde" in Leuna OT Spergau, Employer branding in the district of Sächsische Schweiz-Osterzgebirge.