Tea - much more than only a cup of hot water
May 22nd – 24th, 2024
SRH Berlin University of Applied Sciences I Dresden School of Management
Georgenstraße 7 | 01097 Dresden
Registration is possible until April 22nd, 2024.
The fascination of European tea culture: diversity, tradition and innovation
Tea Culture in Europe ?
Yes, Tea Cultures of Europe!
UNESCO listed East Frisian tea culture, tea plantations in Georgia, tea gardens in Türkiye, tea brands in Paris, or afternoon tea in London - the wide range of tea related cultural offers in Europe is amazing.
Therefore, it is worth it to analyse, compare and share the knowledge about tea habits and cultural diversity, tea traditions and heritage as well as tea tourism and tea routes or tea related architecture and design. Also, the entrepreneurial spirit of tea trade is magnificent and e.g., many French, British and German tea companies are well known for their brands in the international food and beverage context.
This variety of topics shows clearly that tea is much more than only a cup of hot water coloured by tea plants. It is a passionate symbol for celebrating the plant originally coming from Asia, transferred to Africa, ennobled in Europe, making tea ceremonies also in Europe an identity developing instrument of social gathering and national pride.
Consequently, the European Tea Culture Institute is organising the first European Tea Culture Conference in May 2024 in Dresden!
Come, and enjoy your cuppa!
Thanks to our sponsors
