Dr.-Ing. Vanessa Borkmann appointed professor for tourism with focus on hotel management at SRH University of Applied Sciences Berlin
SRH University of Applied Sciences Berlin appointed Dr. Vanessa Borkmann as professor of tourism with a focus on hotel management on April 7. From summer semester 2019, she will teach at the Dresden campus at Albertplatz in the fields of hotel and tourism and pass on content from her research work in the areas of digitalization as well as future-oriented working environments to students. At the same time, she will continue to be responsible for research work in the field of hotel and tourism at the Fraunhofer Institute for Industrial Engineering IAO in Stuttgart as a research associate.
With a degree in architecture, she completed her doctorate at the Faculty of Mechanical Engineering at the University of Stuttgart on the topic of "Psychological stress of business travelers during hotel stays." From 2006-2014, Vanessa Borkmann headed the Hotel & Event Real Estate business unit at the Fraunhofer inHaus Innovation Center in Duisburg. As initiator and project manager of the international collaborative research project FutureHotel, she received the Innovation Award for Technology Management from Fraunhofer IAO in 2011. Likewise, she initiated the collaborative research project Alpen FutureHotel Y, which describes the future of alpine tourism in 2030. In many other hotel development projects, she is responsible for the conception and realization of innovative solutions, such as the digitalized, mobile customer journey at the Hotel Schani in Vienna, with the possibility of individual room selection, mobile check-in, and check-out process, as well as solutions in the area of Smart Hotel Room. In 2017, Vanessa Borkmann received the "Hospitality Innovation Award" in recognition of significant achievements that have had a lasting impact on the international hotel industry.
"Nowadays, innovation and quick adaptation to changing conditions are important success factors for companies and their employees. These often come about through interdisciplinary collaboration. At Fraunhofer IAO in Stuttgart, I have been working for many years in a multidisciplinary environment to develop new concepts and solutions for the hotel industry and tourism. By means of my work at the SRH University of Applied Sciences Berlin at the Dresden Campus, I would like to build a bridge and bring the current findings of application-oriented research into my teaching in the Department of Tourism and Hotel Management. In this way, I would like to contribute to preparing students with foresight for future requirements of the job market and to equip them with the necessary skills. I look forward to working with the students and my new colleagues," comments Borkmann.
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