The university as MaC Village - students test workshop for EU project.

On the 28th of October 2019, the Innovation Management seminar of the International Tourism and Event Management students turned into a REAL laboratory for the development of innovations. The day was used as a test run for a workshop series of the EU project MaC Village.

The Interreg project MaC Village, which is being carried out under the scientific direction of Prof. Dr. Ines Carstensen, has set itself the goal of revitalising rural areas with new innovation methods and surprising partner constellations from different economic sectors in order to counteract the shrinking processes taking place. According to the motto "make villages creative", villages are networked with idea providers from the creative industry and new products and services are conceived. The methodological basis is Frugal Innovation, which is about using existing resources in an innovative way to create something new for European villages. At the end of the workshop series, European "MaC Villages" will emerge from the partner countries Slovenia, Hungary, Austria, Italy and Germany, which will creatively discover and develop their identity.

In the analogy, students engaged with their passions, possibilities and cooperation options of the SRH Berlin University of Applied Sciences. The different characteristics of the Business, Engineering, Design and Art Schools offered a variety of perspectives that let the SRH Berlin University of Applied Sciences appear in the light of a university "MaC Village". In the end, there were two winners: the students, who reinterpreted and knew how to use the diverse competences of their university, and the MaC Village representatives Prof. Ines Carstensen and Nina De Founga, who will use the findings of the workshop for the further development of the European workshop series.